If you wanted to convince a bunch of narcoleptics that they needed your drugs...
You might take their hypersensitive nervous systems to a cacophonous place and feed them lots of sugar and gluten. Trigger their symptoms at every turn. Make them even sicker.
And then give “scholarships' to a lot of cute young ladies who are addicted to your drugs to show up there and talk about how great they feel and how much they love your product.
But I have a vivid imagination...