Whose special insight is that we just need to buckle down and reward ourselves properly. Instill good habits with positive reinforcement.
The Power of Habit
If he had an original idea, I didn't see it.
The article does have some interesting historical information about toothpaste, though.
Claude Hopkins' greatest contribution would be helping to create a national toothbrushing habit. Before Pepsodent, almost no Americans brushed their teeth. A decade after Hopkins' advertising campaigns, pollsters found that toothbrushing had become a daily ritual for more than half the population. Everyone from Shirley Temple to Clark Gable eventually bragged about a "Pepsodent smile."Did you read that? The person who convinced us to use toothpaste was a MARKETER, not a dentist. It was NEVER about Oral Health.
Consumers need some kind of signal that a product is working,” Tracy Sinclair, who was a brand manager for Oral- B and Crest Kids Toothpaste, told me. “We can make toothpaste taste like anything—blueberries, green tea—and as long as it has a cool tingle, people feel like their mouth is clean. The tingling doesn’t make the toothpaste work any better. It just convinces people it’s doing the job.The tingling is not a benign addition by some clever ad man. It is the result of sulfates and an indication of tissue damage. These products remove the protective coating of your mouth and CAUSE gum disease.
I think Claude Hopkins may just be the Brain Eating Zombie of the Century.
