That I scream at the television:
Crest Dental Products for People over 50
Alcohol-free anti-gingivitis rinse, "milder" toothpaste. Things that would prevent "tender inflamed gums" from ever happening if they were used in their line of products for younger people.
However, upon looking it up- the toothpaste not only contains sodium lauryl sulfate, but also trisodium phosphate. That's an industrial strength detergent I use to etch my walls before painting them. Requires rubber gloves.
SSDD.