From his obviously self-written Wikipedia entry:
Insomnia Cookies
The concept was founded by Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia. Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night. The popularity of the warm cookie delivery service rapidly spread among college students who were up late writing papers, cramming for exams, or coming home from the bars and smoking all sorts of bud (the loud). The first retail store opened in 2004 in Syracuse, NY.Yes, well he, and all you krazy kids need to refrain from coating your mouth with sugar, brush your teeth, swallow some omega3 oil, and go to bed.
Insomnia Cookies has 60+ locations in the United States and continues to grow. Bakeries are typically located near colleges, universities or metropolitan cities throughout the Northeast and Midwest. Expansion has begun across the United States.
See the circle of insanity.
