Because their interests are not the same as your interests.
Their interests are highly biased by their reimbursement from insurance companies. The automatically approved procedures are what gets recommended.
"Please cite the evidence for your advice."
That statement always seems to stop my health professionals in their tracks.
Yet we assume Science is what their decisions are based on.
I gotta read his book and see if he's got the same blind spot as his targets:
About the Author: Dan earned one PhD in cognitive psychology and another PhD in business administration. He is the founder and director of the Center for Advanced Hindsight.Psychology. Dentists. Trust. Efficacy. Hindsight. Cognitive dissonance, oh my.