"We found that when the displayed images were not of food, such as chips or chocolate for example, but were instead of, say, kittens then obese individuals behave the same as normal-weight people and were able to look away," Dr Bell said.
Yes, that's because hyperinsulinemia makes us hypoglycemic. And that makes us frakkin hungry, not stupid.
This is Basic Endocrinology, dammit. Stop assuming we have defective decision making abilities.